Brands go big for festival season: size-inclusive collections launched


Various brands have recently been gaining media attention thanks to their new additions of size-inclusive collections. 
With another year of Coachella coming up soon, the festival season in the U.S has officially started. This means, the 125’000 attendees of this year’s event have been searching for the most ‘instagrammable’ outfits for weeks. This is not as easy for anyone who does not fit LA’s super skinny, super tall body standards. Luckily, brands including Reformation, Ban.do, and Eloquii have recently added size-inclusive collections to their apparel, just in time for festival season.

Images by Reformation

The brands most talked about are Reformation who launched a permanent size-inclusive collection including 18 of its best selling pieces¹, as well as  Ban.do who added a plus-size line that fully embraces their mission to spark joy and empower all types of women.

And let’s not forget Eloquii’s most recent announcement showing us that the size-inclusive retailer isn’t slowing down anytime soon. After previous plus-size collaborations with Cosabella and Jason Wu last year, Eloquii has now launched the brand’s first-ever fashion-beauty collaboration with Priscilla Ono². The 12 piece size-inclusive capsule from neon orange dresses to pink belted blazers represent the brands’ message loud and clear – women of all shapes and sizes deserve to stand out and feel confident.

Image by Eloquii


Also worth mentioning (although not as practical for a music festival) is
Torrid’s launch of a new line of beautiful plus-size wedding dresses with more than 100 pieces to choose from. As stated in their press release, “this limited-edition from traditional lace all the way to contemporary silhouettes was made with love for curvy women who deserve to look and feel like the beautiful bride they are”³.

One of the primary things Coachella and the fashion industry have in common is that they attract all sorts of people. Women and men of any race, color and size want to feel included. This is why Allure Systems promotes their image-solution to ultimately encourage brands and retailers to become more size-inclusive.

 

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¹https://www.refinery29.com/en-us/2019/03/228231/reformation-plus-size-clothing-relaunch-2019

²https://www.refinery29.com/en-us/2019/04/229025/eloquii-priscilla-ono-plus-size-fashion-collection-2019

³https://www.scarymommy.com/torrid-wedding-shop-plus-size-gowns/

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