blog-allure

Why Beyoncé rejected Reebok and what this means for diversity and inclusion in the fashion industry

  Singer, songwriter and fashion icon Beyoncé reportedly walked out of a partnership meeting due to lack of…

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Brands go big for festival season: size-inclusive collections launched

Various brands have recently been gaining media attention thanks to their new additions of size-inclusive collections. 

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The wave of diversity continues its upward trend during Paris Fashion Week for Fall 2019

  After a month of marvelous but also controversial designs, Paris wrapped up the last of the Fall…

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Women’s History Month – a fantastic marketing opportunity for brands to embrace and celebrate the diversity of women

  March – a month dedicated to highlighting the contributions and achievements of women to events in history…

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Shoptalk 2019 tells it all: Relevant Customer Experience Is The New Retail Battleground

  Diversity and inclusion are top demands in the current retail industry – as discussed in the 4

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Big Brands Receive Backlash For Ignoring The Size Inclusive Movement

  It’s juxtaposition – to power-dress women using skinny models that barely represent 5% of the…

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E-commerce’ new battle on Size Inclusivity is on Images: fortunately technology can help

  A game-changing step in the right direction is how people recall retailers’ actions to show…

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How Social Media Influences Brands’ “Body Positivity”

  “Changing”, “digital” and “fast” are the key words fashion executives used to describe  2018. So, what…

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Size Inclusive Images deliver results for GAP targeted marketing campaigns

  Personalized and size inclusive images,  to provide a better customer experience. Amazon is known for being on top of…

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Is perfection better than acceptation when selling online?

  Images are key to selling online because they make us dream. Is the dream of looking like a…

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