Why Beyoncé rejected Reebok and what this means for diversity and inclusion in the fashion industry

  Singer, songwriter and fashion icon Beyoncé reportedly walked out of a partnership meeting due to lack of diversity, which has raised great awareness of common diversity issues occurring in various corporations, particularly in the fashion industry.  Beyoncé’s…

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Brands go big for festival season: size-inclusive collections launched

Various brands have recently been gaining media attention thanks to their new additions of size-inclusive collections. With another year of Coachella coming up soon, the festival season in the U.S has officially started. This means, the 125’000 attendees of this year’s event have been searching for the most ‘instagrammable’ outfits…

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The wave of diversity continues its upward trend during Paris Fashion Week for Fall 2019

  After a month of marvelous but also controversial designs, Paris wrapped up the last of the Fall 2019 fashion weeks with one of the most diverse season of shows ever. What particularly stood out was the collaboration of Tommy Hilfiger and Zendaya, whose casting included solely size-inclusive black models¹. A…

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Women’s History Month – a fantastic marketing opportunity for brands to embrace and celebrate the diversity of women

  March – a month dedicated to highlighting the contributions and achievements of women to events in history and contemporary society. Many fashion brands have used this month as an opportunity to publicly showcase their support and engagement by embracing all types of models on the runways or through generous donations to relevant…

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Shoptalk 2019 tells it all: Relevant Customer Experience Is The New Retail Battleground

  Diversity and inclusion are top demands in the current retail industry – as discussed in the 4th annual Shoptalk conference in Las Vegas. Four action-packed days with multiple sessions and more than 8000 attendees later – the consensus was clear: 2019 will be the year of experience management…

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Big Brands Receive Backlash For Ignoring The Size Inclusive Movement

  It’s juxtaposition – to power-dress women using skinny models that barely represent 5% of the global body shapes¹. Why aren’t we also empowering the remaining 95% through embracing every size, on and off the runway? For the past few years, designers have been wondering what it truly means to power-dress…

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E-commerce’ new battle on Size Inclusivity is on Images: fortunately technology can help

  A game-changing step in the right direction is how people recall retailers’ actions to show visually size diversity and inclusivity on their websites. Customers have been applauding retailers such as Everlane for implementing the ‘see it in my size’ functionality, allowing people of all shapes see how a…

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How Social Media Influences Brands’ “Body Positivity”

  “Changing”, “digital” and “fast” are the key words fashion executives used to describe  2018. So, what will be 2019 be like? When asked what the most important technological advances may be in the year to come, Asos chief executive Nick Beighton says “something that improves size and fit for customers and…

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Size Inclusive Images deliver results for GAP targeted marketing campaigns

  Personalized and size inclusive images,  to provide a better customer experience. Amazon is known for being on top of their personalization game in product recommendation as they provide valuable and pertinent recommendations. Recently also GAP has made a grand entrance in this part of the industry. And by using their diversity of images  to…

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Is perfection better than acceptation when selling online?

  Images are key to selling online because they make us dream. Is the dream of looking like a runway model with shiny hair still strong? Or the me-too generation dream, of body positivity and self acceptance stronger? By choosing to continue to do its show with size 00 models & partner with Chinese…

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