Asos showcases their garments online with several models of different sizes

  Consumers have difficulty relating to twig-like models that are the face of so many brands. Asos, one of the largest e-retailers in Europe, has challenged the status quo and revolutionized online fashion by displaying images of their garments worn by models of different sizes. By showcasing their latest collection worn by three different models,…

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5 technologies that took the retail to the next level

  From artificial intelligence to blockchain, these five important innovations can help retail businesses make their processes more efficient, enhance their user’s experiences and improve the overall customer value proposition. Read more

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The digital transformation era in the fashion industry

  Augmented reality is driving a new era in the fashion industry. Thanks to this promising technology, physical stores are reconnected to their e-shops, creating a feeling of proximity with the customers. They are given the same feeling as they were picking something up in a store. Read more

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When technology transforms the retail industry

  In today’s digital world, the way in which we perceive, research and buy fashion is dramatically changing. Technology is reshaping the entire retail industry – from design to merchandising. Thanks to this study from CB Insights, learn how the way garments are conceived, produced, distributed and sold is changing. Read more

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Zara targets millennials with augmented reality

Zara is offering a new buying experience by deploying augmented reality in their stores. Emerging technologies such as these are becoming increasingly important for drawing consumers in store and to keep up with competitors. Read more

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catwalk AR

Fashion shows surprise with virtual reality

  For the first time, fashionistas were able to follow this year’s Fashion weeks on social networks.  More customers could experience fashion, thanks to drones delivering 360 degrees and “behind the scenes” images Luxury brands can reach more customers today than the front row The international and particularly the French press followed the annual fashion…

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Fashion AR

Why the fashion industry needs to know about AR?

  The leader of the most emblematic technology company shared his thoughts about advanced reality (AR) with the magazine Vogue. Codes of fashion and shopping will change. Tim Cook is convinced that the digital revolution will transform our lives drastically: “I don’t think there is any sector or industry that…

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